There is no design without discipline. There is no discipline without intelligence.

Massimo Vignelli

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Raymond Loewy

Good design is good business.

Thomas J. Watson Jr.

"Content precedes design. Design in the absence of content is not design, it's decoration."